Suitcase Hearts and Marketers
A very happy new year from India! I hope you’re safe, healthy, and cosied up in a warm space with a favourite drink or snack as you read this.
I know 2020 didn’t give a lot of us the chance to travel. But here’s a question for you:
If given the chance, would you pack your figurative heart in a suitcase right now and gallop away to mystery lands you’ve never heard of?
I know I wouldn’t. But, I know of people who’d scoop this up like an ice cream vendor deftly would - no questions asked.
Wanderlusts, hodophiles, nomads, they call themselves. Simply stated, the travellers. How people can be devoutly passionate about condensing their lives in nothing but a suitcase and strut away at a moment's notice is beyond me.
Sairam Krishnan is one of those people and says his idea about travel, reading, and writing involves a lot of thinking about place.
A reader, writer, and marketer, Sairam runs two newsletters—The CMO Journal, one for the trying, thinking marketers and East Coast Road, a space for creative, personal pieces. He’ll always be someone I look up to because of his sheer dedication towards his craft and even simply as a human being.
So, when he agreed to join me on The Newsletter Nerd Show, I knew I was in for a memorable conversation :)
You’ll see this is true when you check out the episode yourself!
This is episode #3 on The Newsletter Nerd Show.
If you’re new to the show, let me give you a quick walk through - every episode has three segments and you’ll see the summary of the last two segments in this newsletter. You’ve got to hit that play button above to dig into the real good stuff!
Reading Room in the second segment in the show. Here, I invite the guest to read an excerpt from any edition of their newsletter. Since Sairam runs two newsletters, you’ll find readings from both of them!
Time Stamp: Head to 13:30 to check out the reading.
He chose to read The most important thing you’ll ever do for your startup from The CMO Journal (he says this is the most influential piece he’s written) and What I miss when I miss Chai from East Coast Road.
The rules of 'Have You Ever' are simple - I ask the guest a couple of questions, and they respond with a yes or no.
This is hands down my most favourite segment of the show and from what I’ve seen, it’s the same for the guests and listeners alike! Now, this is a segment you’ve GOT to check out the audio version of! (aka simply hit that play button)
Time Stamp: Head to 18:14 to check out how Sairam faced the questions thrown at him and get the complete experience🥁
But for whatever reason, if you choose to continue just reading, I made a visual summary for you. As you read each question, wait for the accompanying llama to reveal its true colour.
A green llama means a YES and a red llama means a NO.
Note: Don’t forget to mentally add ‘have you ever’ in front of each statement!
Holy wow. Confident, honest, and smooth, this is how you navigate questions like a boss.
With that, I’m pulling the plug on this episode. Don’t forget to check out both of Sairam’s newsletters and say hi to him here!
If you enjoyed this episode, please take a minute to hit that reply button and let me know? If you’re feeling jolly good, you can also share this on LinkedIn and Twitter.
Thank you for being here :) I’m truly grateful to have you around and will see you again in two weeks!
Love,
Akshaya