Give yourself permission to be silly
POV: You’ve spent the last few years writing about heat maps and are in need of something to fuel your creativity.
Meet Fio Dossetto.
A lover of em dashes and sticky notes, she writes the contentfolks newsletter to help marketers create content that truly serves the audience.
When she’s not writing this newsletter, she’s working on other interesting projects like wheat map mockups and comic books. For a kid who always found joy in words, the opportunity to create a comic book about email delivery dogs and having ‘spread joy’ as a success metric is a wild dream coming true!
In this episode, we talk about opinionated editors—em dash is THE best punctuation mark of all time, don’t fight me—giving yourself permission to be silly, not playing the numbers game, unlearning things and a whole lot more!
Dig in by hitting the play button below.
Alternately, tune in on Apple Podcasts or Anchor.
The Reading Room is that part of the show where the guest chooses to read out an excerpt from their newsletter. Because it’s one thing to read out the words on a digital screen yourself and an entirely different one to hear the author of those very words read it out loud!
Fio chose to read out the piece about praise jars and convinced me all of us needed to have one too.
Head to 28:39 in the podcast episode to check out the reading yourself.
In this final segment of the show, I asked Fio four questions that she answered with a Yes or No.
If she said yes, the llama accompanying each question in the graphic below will turn green. And if she said no, well, it turns red.
Head to 35:35 in the podcast episode to hear Fio’s extended answers
In other news, the Newsletter Nerd Show turned 1 early this month! This marks a year since I put out this post:
Thank you for letting me hang with you in your inbox, on your preferred podcast platform, and on the socials!
While it might not mean much to you, it means the world to someone who started this as a means to simply discover stories of people she loved.
Thank you <3
Until next time,
P.S. The amazing Abhijeet Kumar (or Lazy Writer as he's better known), summarised his takeaways from episode 17 ft.Salman Ansari on the Newsletter Nerd Show. Check it out here.
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